Are Millennials Interested in Art? Yes, New Park West Gallery Study Finds

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Millennials are much more interested in art than previous generations, and social media may be driving their attraction to it, according to a new study conducted by Park West Gallery, one of the world’s largest private art galleries.
 
Millennials are almost twice as likely as Baby Boomers to say they both know something about art (63% to 34%), and almost universally agree that they appreciate art, the research found. In fact, four out of five Millennials said that art was important to them, the highest percentage of any age group.
 Social media is changing the way younger generations are engaging with fine art, creating new paths to discover artworks and artists.

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